FENDI
Act IV undertook a feasibility study looking into creating new relationships with the design world in London to coincide with the opening of the new FENDI Boutique in New Bond Street.
We worked with FENDI to invite ten iconic British women, including Zaha Hadid, Cara Delevingne and Tracey Emin, to design one-off bags which were auctioned in support of Kids Company. The auction raised over £200,000 for the charity and helped to position FENDI as significant corporate philanthropists in London at the time of the opening of their new Boutique.
Connecting people